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AKQA: Explorer

I collaborated with AKQA’s Sydney office to create an interactive ‘search & find’ competition for the relaunch of an Australian shopping mall. The theme ‘Explorer’ saw the Mall engulfed in jungle with a Binocular wielding ‘Explorer’ hidden amongst the crowds. The competition ran for 4 weeks and each week the Explorer was re-located to a new position providing ample opportunity for audience re-engagement.

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